The Power of A Mission Statement

Jay Maxwell’s Music by Request is an award-winning DJ service that specializes in Weddings in the Charleston, SC metro area.

 

Maxwell Wedding

The Mission

The secret to his success? Perhaps his mission statement. It is an unusual mission statement:”Delivering WOW by creating an unprecedented experience at every event.”Even more unusual, he lives by this mission.

He also lives by a set of core values that reads:”We seek to honor God in every business transaction. we will integrate the best business practices and timeless biblical principles in our daily operations as we provide uplifting and positive entertainment at every event.

Jay believes in these principles so firmly, that he recently had these posted on his business cards.

Maxwell Card Back

Perhaps these are the reasons he has been recognized as a “Best of Weddings Pick” by The Knot magazine and Wedding Wire Bride’s Choice Award for Wedding Professionals in the top 5% of the industry.

Hear what he has to say below:


The Customer Defines Success

And what do his customers have to say? They seem to respond well to his pursuit of WOW while  honoring God. Here are a few actual customer comments:

  •  Jay made our event spectacular!  He kept the party going all night.  I couldn’t have been more impressed & happy with the whole experience!  He delivered “wow” to our reception.
  • Jay was fabulous. I cannot say enough about the way he kept the night alive.  Many of our guests commented on what a wonderful job the DJ did.  Thanks so much for everything. 
  • Jay Maxwell was fantastic!!!  I highly recommend him and his DJ services.  Not only is he very nice and personable, but he is very organized and professional. Jay really took the time to get to know me and my fiancé and what we expected on our wedding day.

What is the Secret to Success?

It is no secret. It is right there on his business card. He just has to do what it says.

-Darin Gerdes

 

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Dr. Gerdes is the Director of Graduate Programs in the School of Business at Charleston Southern University. All ideas expressed on www.daringerdes.com are his own.